Why We Love Linen


With summer just around the corner, it’s time to store away those woolly coats and make space in your wardrobe for new clothes! One of our most popular fabric types is linen, and we love it! There are plenty of benefits to wearing this natural fibre and there are many reasons why we choose to wear linen above other kinds of material for summer.


Linen is considered one of the strongest of all the natural fibres on the market, making it a perfect summer fashion piece. It even gets stronger the more you wash it and is thicker than cotton. This cloth will last you many summers seasons to come making it a perfect addition to any conscious, capsule wardrobe.


Linen is made from the stalks of the flax plant, and the process of turning the flax plant into linen requires a shorter and less wasteful procedure than for cotton. It requires a significantly less amount of water, reducing the water footprint in fashion production.
Also, with the rise of natural plants and grains being used in the health food industry, there is very little to no wastage of the plant. Plus, being a natural fibre it’s also biodegradable.


The structure that linen holds ensures breathability and freshness all summer long.
The composition and loose weave of linen allows air flow and the ability for heat to escape away from the body. If you live in a humid climate then linen will be an essential wardrobe addition due to its absorbency. Linen gains up to 20% of their dry weight in moisture without feeling damp to touch. 


Despite this fibre having a lot of advantages – linen does come with some extra care and maintenance. The flax fibre is prone to crushing, wrinkling and shrinkage, but with the right techniques, you can avoid these drawbacks all together.  We suggest avoiding hot water and powerful detergents. Wash with similar weighted garments with dye-free detergents.

The way that linen is structured, when overhanded it causes damage and the garment will not keep its shape and colour. Also be careful about exposing it to lots of heat – like dryers or direct sunlight – as this is where shrinking can happen. Avoid using pegs or hangers as this will imprint the dents straight on the garment. We suggest lay it down on a towel or draped over a drying rack.
Our final suggestion would be to iron your linen straight away before it dries. This will not only save time, but by using a medium heat, it will avoid shrinkage and prevent wrinkles.


This summer season, we’ve created some of our best linen pieces yet! Focusing on the cut and fabrication, we’ve designed many products to make every woman feel beautiful and confident in their Black Pepper linen.